MOMAR JOINS THE LARGEST ADVENTURE RACING SERIES IN NORTH AMERICA
January 24, 2011 by Bryan Tasaka | No Comments on MOMAR JOINS THE LARGEST ADVENTURE RACING SERIES IN NORTH AMERICA
Trekking in Cumberland. Photo by Dave Silver Photography
The Atmosphere Mind Over Mountain Adventure Racing Series becomes only the third Canadian race series to join the US based Checkpoint Tracker Adventure Racing Series.
MOMAR NAMED BEST ADVENTURE RACE
January 16, 2011 by Bryan Tasaka | No Comments on MOMAR NAMED BEST ADVENTURE RACE
The winners of the 2010 Get Out There Magazine Readers’ Choice Awards have been announced and the Atmosphere Mind Over Mountain Adventure Racing Series wins in three categories. For the third year in a row, the MOMAR was voted Best Adventure Race, Best Post Race Party, and Best Event T-Shirt in Western Canada.
Here are two photos from the MOMAR After-Party with a packed dance floor and great live music. Interesting fact: Over 95% of participants and volunteers stay for the banquet/awards/party and with guests, there are close to 500 people that fill the party hall. I’ve been told that some teams race just so they can come to the MOMAR After-Party.
Here are our award winning shirts. The blue one was designed by my brother Rod Tasaka who owns and operates Surface Collective — a MOMAR sponsor. The owl shirt was designed by Paula Solanoy who does our poster designs. The MOMAR has been producing quality shirts with a female cut since 2002. The back of our shirts are not covered in “logo soup” and only have the Atmosphere and Make-A-Wish logos in a small area on the bottom of the shirt. We focus on a cool graphic design that makes the shirt wearable. Numerous people have told me that the MOMAR shirt is the only race shirt they keep and wear. Good and sustainable, right!?
The MOMAR would like to thank its staff, sponsors, volunteers, suppliers, and participants for helping us put on a top notch race experience for everyone involved. We would also like to thank everyone who took the time and voted for us. And thanks to Marissa and her team at Get Out There Magazine for the award and recognition.
Who are the Dirty Girlz?
September 16, 2010 by Bryan Tasaka | No Comments on Who are the Dirty Girlz?
Another batch of the Dirty Girlz have signed up for the Cumberland MOMAR so if you see them coming on the bike, you better step aside. These girls can ride and they know how to have fun.
The Dirty Girlz is a Victoria based mountain biking club that organizes group rides, training clinics, and other social events. If you need biking skills, biking friends, and biking motivation, then be sure to check them out at http://www.dirtygirlzbikeclub.ca/home
WE GOT THE SPIRIT, YES WE DO!
September 14, 2010 by Bryan Tasaka | No Comments on WE GOT THE SPIRIT, YES WE DO!
I wish I had the time to go through the MOMAR’s massive image bank and put together a comprehensive photo gallery of all the great team costumes that have graced our start. Time… not enough of it.
From a vast array of superheros, bravehearts, brokeback cowboys, spacemen, and french divas (photo), I always think I’ve seen it all and then another batch of teams show up in the craziest batch of outfits.
This year, the team with the most spirit wins free entry to their next MOMAR so it’s well worth the effort of putting together something good.
How do we judge the winner, you ask? The outfit is key but a good outfit with no personality probably won’t make you a champ. Always being in character goes a long way!
What are YOU going to be wearing in Cumberland? Bring it.
PROBAR. EVERYONE GETS ONE AND THE WINNERS GET MORE!
by Bryan Tasaka | No Comments on PROBAR. EVERYONE GETS ONE AND THE WINNERS GET MORE!
When participants arrive at the Riding Fool Hostel in Cumberland for the MOMAR’s Friday Night Registration, they will each get an Atmosphere Gift Bag loaded with surprises. One of the featured products is a fruition™ bar which comes from our sponsor PROBAR.
The website describes the cherry fruition™ akin to “biting into a handful of late summer cherries, freshly picked from the tree… well, almost that good. Loaded with antioxidants, fiber, and 2 servings of fruit, this bar is a medley of flavor and nutrition.” YUM!
Racers who did the May MOMAR in Squamish will remember recieving the original PROBAR which I personally love and so does my 3 year old kid. And for those of you that are fast enough to take the top position in your category, you will each receive a BOX of PROBAR in addition to a new pair of Ryders sunglasses!
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